Tata Tea

Tata Tea

Hearty Mart is delighted to partner with Tata Tea, a brand that embarked on its remarkable journey over 35 years ago. At a time when the packaged tea market in India was dominated by a single player with over 70% market share, Tata Tea saw an opportunity where others saw risk.

Today, Tata Tea represents more than just a cup of tea; it symbolizes a fresh start to a new day for millions of Indians. With its extensive range of national and regional variants, Tata Tea uniquely understands and caters to the diverse regional preferences of its consumers, delivering the perfect cup of tea across the country.

The brand connects with its consumers through a distinctive voice, championing social awareness and collective consciousness with its landmark 'Jaago Re' (wake up) campaign, first launched on Facebook in 2007. This campaign has inspired a movement, encouraging Indians to wake up to social issues and take action.

Through our partnership, Hearty Mart is committed to bringing the rich legacy and exceptional quality of Tata Tea to your table, ensuring every cup is a blend of tradition, innovation, and social consciousness.