Distribution
Distribution
Farm2Market and Hearty Mart Marketing and Logistics
Farm2Market
Agriculture remains the backbone of the Indian rural economy, employing millions of people and providing the much-needed grains and pulses to sustain our lives. At Hearty Mart, we have hired a team of professionally qualified, knowledgeable and experienced people who collaborate with the farmers and help them at every stage of producing profitable farm produce.
From selecting the right seeds and farm equipment to adopting the best farming practices to taking advantage of the government-recognized schemes for the farmers, we assist them to improve their production not just in terms of quantity but in quality as well. We are proud that on our panel of experts we have as an advisor on board, a passionate Agro-Scientist who has to his credit the research and development of 11 varieties of excellent quality wheat seeds that produce a great harvest crop.
We then take up the responsibility to deliver their produce to the right avenues, including our own Hearty Mart supermarkets and franchisee stores and other vendors as well as our clients from the HoReCa segment, at the right time and at the best prices.
In a nutshell, working with Hearty Mart, the farmers and their families get the returns they deserve.
Hearty Mart Marketing and Logistics
Hearty Mart believes in steadily expanding its business model by constantly identifying how its retailers and franchisees, as well as the end-customers, can benefit the most out of it. At first, Hearty Mart Supermarket was established with the aim of providing a convenient retail shopping environment. Then, the franchise program was introduced to replicate similar super stores in various adjoining regions, specially focussing on rural and semi-urban areas. The next step was to supply merchandise to the retail stores, hotels, restaurants and catering businesses (HoReCa). Later, we felt the need to connect them all through an efficient supply network which led to the birth of Hearty Mart Logistics.
The idea is simple – to ensure an uninterrupted reach and timely delivery of merchandise from Hearty Mart’s own brands and other popular brands to the clients, franchisees and retailers so that no customer experiences an ‘out-of-stock’ situation. The core Hearty Mart team worked hard to develop the to take the initiative further and create a full-fledged logistics network encompassing the areas in Gujarat.
The best part of our model is that we offer logistics and marketing support not only for the Hearty Mart products but also for products from other brands.
